View Article  Seth Godin's: Flipping the Funnel -a new ebook
Seth's Blog: Flipping the Funnel--new ebook
Seth's new ebook is based on the simple premise that you should "Give Your Fans the Power to Speak Up" ....  it is much more than just recognizing word-of-mouth or "buzz" but incorporates the idea that, as Seth states in one of his previous blog entries:
"Embracing the funnel changes the way you treat people.  And treating different people differently is what consumers demand."
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View Article  Patents 2.0
IEEE Spectrum: Patents 2.0  Writing in Spectrum online,  Lee Hollaar sugests ".... scrapping software patents altogether is not the solution. Instead, I propose that a new form of intellectual property be considered that gives reduced benefits in exchange for speedy protection."

Perhaps the most interesting aspect of Hollar's suggestion is that showing that the technology had been independently created before the patentee's first commercial use would be an absolute defense for a second party, but the patent would still be valid against others who couldnot show substantial developement of their product prior to the patented product's introduction....


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