Seth's Blog: Flipping the Funnel--new ebook
Seth's new ebook is based on the simple premise that you should "Give Your Fans the Power to Speak Up" ....  it is much more than just recognizing word-of-mouth or "buzz" but incorporates the idea that, as Seth states in one of his previous blog entries:
"Embracing the funnel changes the way you treat people.  And treating different people differently is what consumers demand."